The Dispatch
Building for Southeast Asia: What Western Product Playbooks Miss
There is a familiar arc to how Western technology companies enter Southeast Asia. They arrive with a product that won in the United States, a playbook that worked in Europe, and the quiet assumption that the region is simply a few years behind. Then they lose. The mistakes are rarely about technology — they’re about buried assumptions baked so deeply into Western product thinking that they’re invisible until they fail.
What I Learned Building Lumi, My AI Personal Assistant
Building a portfolio chatbot from scratch: why I chose context stuffing over RAG, what prompt engineering actually moved the needle, and what broke when I red-teamed it.
From Insight to Feature: Closing the Gap Between Research and Decisions
The gap isn’t a research problem — it’s a translation problem. A framework for moving from qualitative insight to product decisions that actually ship.
The Referral Mechanic I Keep Coming Back To
Referral programs are either invisible or aggressive. The ones that work share three properties: timing, altruistic framing, and identity-based language.